people nowadays are aware of the potential of search engine optimization , they are investing more and more money,time etc apart from these efforts the results can disappointing , here you can know how you can climb the corporate ladder with doing proper and pure seo.
How do SEO efforts increase brand visibility?
Brand is notorious for being abstract and being difficult to measure.
But there are ways you can measure brand visibility growth with concrete data, especially when it comes to SEO.
Increase in direct website traffic
One of the most notable brand visibility is measurable through the increases in direct website traffic.
While organic traffic was largely stable, direct traffic increased. If the business had simply been optimizing content to maintain rankings and organic traffic, this could still grow brand visibility through direct traffic, because once people read your content and trust you, they can directly come to the website in the future.
Increase in brand search volume
Another similar brand visibility KPI is more people searching for your brand, products, and services (their specific brand-related name). Again, the more people that know your brand, the more people directly search for your brand and/or product keywords. This leads them right back to you when they’re ready to convert.
For example, in the image below, when searching for electronic or digital signatures, you can see that many people are directly searching for “ptv vissim” and “vissum,” both of which are products of the trusted global leader in traffic simulation software
4 SEO tactics to build brand visibility
The above can help you show your progress, but it requires the right methods and data tracking. To help you get started, consider the following SEO tactics to build brand visibility.
1) Build authority around topics important for your brand values
SEO should ideally focus on high purchase and keywords to initially drive conversions, you’ll still need to scale out SEO over time. This process often involves expanding on topics that establish your brand as a subject matter expert and help build authority in your industry, as well as across your entire website.
2) Combine your brand within your SEO content strategy
Another tactic is to directly connect your brand to your SEO strategy. Again, you’ll, of course, want to start with high purchase intent keywords to drive conversions. But over time, you can scale it to encompass the entire customer experience cycle, which includes brand.
3) Optimize content for brand keywords
The content should be unique enough to gather large audience and can increase website traffic consider page optimization for better user experience and to help drive conversions.
4) Promote SEO-driven content across other mediums
we can promote our content in many mediums such as gmail,instagram and even on whatsapp paying attention for these would resullt in popularity among others,resulting in best conversion rates .